Marketing Content Specialist/Writer position
Responsibilities include but not limited to:
- Write and optimize compelling long-form and short-form copy and content for multiple channels including, but not limited to, event marketing materials, newsletters, brochures, website, blogs, ads, social, case studies, email, press releases, internal and external documents (including technical) and a variety of value-add content pieces
- Manage researching, writing, editing, and proofing of digital and print materials
- Manage advertising and sales promotions by developing ad copy, writing promotional pieces and designing layouts for a variety of media and social channels
- Leverage MiaRec social channels, such as Twitter, Facebook, LinkedIn, YouTube, etc. to promote upcoming software releases, updates, new features, events, etc.
- Craft powerful content with video, photography, editing, and design to promote the company, it’s people, and it’s product
- Develop new and creative growth strategies
- Website content management
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Other duties may be assigned
Required Qualifications:
- BA/BS in Marketing, English, Journalism, or Art related field
- 3+ years in marketing software products or related services in B2B setting
- Excellent written and verbal communications skills as demonstrated by appropriate writing samples and presentations
- Working knowledge of branding, marketing, and design fundamentals / best practices
- Demonstrated knowledge of social media tools and social media business etiquette
- Thorough understanding of marketing elements, including traditional and digital marketing such as SEO, Social media, etc.
- Solid computer skills, including MS Office, Adobe Creative Suite, email marketing solutions, website content management systems (WordPress, Drupal), basic HTML
- Video editing
- Excellent independent problem-solving skills